reference : Risk perception and affect

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reftype Journal Article
Abstract Humans perceive and act on risk in two fundamental ways. Risk as feelings refers to individuals' instinctive and intuitive reactions to danger. Risk as analysis brings logic, reason, and scientific deliberation to bear on risk management. Reliance on risk as feelings is described as “the affect heuristic.” This article traces the development of this heuristic and discusses some of the important ways that it impacts how people perceive and evaluate risk.
Author Slovic, Paul Peters, Ellen
DOI 10.1111/j.1467-8721.2006.00461.x
Date December 1, 2006
Issue 6
Journal Current Directions in Psychological Science
Pages 322-325
Title Risk perception and affect
Volume 15
Year 2006
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.reference_type 0
_chapter ["Ch. 26: Decision Support FINAL"]
_record_number 4462
_uuid f3bc2bf0-e465-46b2-9597-eb8a522d75f1